Photo Essay Topics

Photograph Essay TopicsIf you're in a photograph paper composing class, the instructor will give you a rundown of photograph exposition themes to look over. This is the most significant piece of the procedure, since you should settle on a choice on what photograph paper subject you need to expound on. It doesn't imply that your photograph paper must be just about a solitary individual or occasion, however at any rate one.In certainty, there are such a significant number of photograph article subjects to browse, that it's practically difficult to limit the rundown of themes. So it's significant that you ask yourself a couple of inquiries before taking a gander at your educator's recommended topics.How much do you think about this subject? In case you're despite everything finding out about it, you will make some harder memories communicating it than somebody who thinks about it. You'll additionally need to choose if the subject of your photograph paper is something that is important t o you by and by. In case you will compose an article on an individual subject, it will be simpler for you to communicate and give intriguing information.Most photograph exposition themes can be identified with the picture taker oneself. For instance, on the off chance that you have a companion that is taken a great deal of photographs as a pastime, it may be intriguing to share the things that they love doing. It doesn't need to essentially be identified with their business, yet it could.Remember, you don't need to go all out with the photograph article subjects. A few people expound on things that they appreciate doing, for example, learning or moving, and others may even think that its amusing to expound on something they despise doing, such as stalling out in rush hour gridlock. When you begin breaking new ground, you'll get a smart thought of what your photograph paper point ought to be.There are various diverse photograph exposition themes to browse, including: cataclysmic even ts, love, travel, family, food, craftsmanship, and music. Despite the fact that these are the most widely recognized themes, you can likewise expound on whatever other subjects that you might be intrigued in.One thing to recollect when you're picking a photograph exposition point is that you need to compose from the picture taker's perspective. On the off chance that your point is something that the picture taker would not generally like to do, at that point you're burning through your time. Your crowd should realize why you're composing, however in case you're not so much enthusiastic about the subject, your perusers won't be either.Always remember that photograph paper themes ought to be fascinating to peruse and mirror your very own advantages and sentiments. You would prefer not to compose something that is not intriguing enough for your crowd, since you could wind up distancing them as opposed to pulling in them.

How to Write a College Research Paper

<h1>How to Write a College Research Paper</h1><p>The school explore paper is one of the most troublesome papers to compose. On the off chance that you are reading for a particular course or basically need to improve your evaluation, composing the examination paper is a significant procedure. The entire thought behind the exploration paper is to locate a solitary model from the writer's life or their profession that can help clarify the essayist's point of view on a significant issue.</p><p></p><p>At first look, it might appear to be difficult to compose an examination paper that depends on the author's viewpoint. Be that as it may, this is a typical event and it doesn't take a virtuoso to perceive that in a given case. I have expounded on this before and you can discover a chronicle of articles at the base of this article.</p><p></p><p>It is additionally critical to comprehend that composing a school look into paper ca n be troublesome without the correct direction. While a few teachers will anticipate that you should compose it yourself, many don't. Indeed, they will urge you to team up with others and work together.</p><p></p><p>Collaboration is the foundation of learning. It doesn't make a difference how well you know the material, if your educator requests that you compose an exploration paper, you have to team up. You should work intimately with different understudies and you must be imaginative. A school look into paper requires a lot of collaboration.</p><p></p><p>Working as a group will empower you to make a blueprint of the subjects you will cover in the creative cycle. The framework ought to incorporate what data you have to learn and the examination strategies that you will utilize. Through the arranging procedure, you will have an away from of how you will continue with the composing process.</p><p></p><p>When func tioning as a group, you should remain engaged and taught to guarantee that the creative cycle streams easily. Also, you should convey your thoughts unmistakably with the goal that everybody comprehends the bearing you are going. Your group should become as independent as could reasonably be expected and be set up to remain close by during troublesome times.</p><p></p><p>Additionally, the creative cycle can be tedious. When filling in as a group, you have to set up cutoff times and alternate composition. The co-writer will assist with monitoring the time and arrange the creative cycle. Furthermore, the author ought to be able to settle on choices just as know about the other's needs.</p><p></p><p>When functioning as a group, there is no motivation behind why you can't make the most of your composing endeavors. The community oriented procedure can make the whole experience charming. What's more, the essayist ought to be urged to share th eir vision.</p>

Finding Good Essay Topics

<h1>Finding Good Essay Topics</h1><p>A great article will have the point picked by the writer, yet on the off chance that the author isn't happy to invest a tad of energy into examining the subject they should realize that the absolute best paper points are out there sitting tight for them. Here are a few hints on discovering point ideas.</p><p></p><p>Researching is consistently the initial step to article composing achievement. Similarly likewise with any composing venture, the more research and notes the better. In any case, it is likewise essential to consider that inquiring about additionally causes the author to show up increasingly educated and less like an understudy who has quite recently completed his homework.</p><p></p><p>Everyone can do look into. Truth be told, some composing understudies can do their exploration so well that they transform their investigation into an exposition, complete with reference, t hat they can do effectively individually. The main thing they need is access to a dependable research database.</p><p></p><p>Once an exploration database is gotten, the author can start inquiring about for an exposition theme. Be that as it may, recollect, while looking into a point for a paper, it is in every case great to have different research alternatives. No one can tell when you may discover something that could be added to your point in general article. This may incorporate getting a duplicate of a book or paper that another person expounded on your topic.</p><p></p><p>Once the author has done some exploration, they ought to consider thinking of an end. This can be as straightforward as a general articulation or it tends to be as mind boggling as a hypothesis. Despite the result, the author should remember it with the goal that they don't get impeded in a subject that they aren't genuinely enthusiastic about. Their enthusiasm c an remove the concentration from a particular topics.</p><p></p><p>It is likewise essential to record whatever the creator doesn't care for in their paper. This may incorporate troublesome words, sentence structure, spelling, accentuation, and even word decision. The writer ought to record whatever they are awkward with and record it in a detail design so it very well may be remembered for the last draft. On the off chance that the writer enjoys the paper, they will welcome any changes.</p><p></p><p>In expansion to inquire about, the author ought to likewise think about reworking. Revising will differ dependent on the creator. A few writers will change their paper in the style of the scholarly article. Others will essentially rework it for improving their scholarly standing or their composing skills.</p><p></p><p>It is imperative to understand that no two composing ventures are indistinguishable and that each cr eator has their own novel style. In the event that the author has just composed an exposition previously, at that point they might need to request that their teacher give them a boost course.</p>

Claim of Value Essay Topics

<h1>Claim of Value Essay Topics</h1><p>A guarantee of significant worth article subject is an extraordinary method to utilize your first year composing abilities and acquaint yourself with the universe of advanced education. You can consider it an exceptionally short article on a significant point that will be canvassed in a bigger part or even a full course. The degree of detail you need to cover will probably be chosen by the degree of your composition just as your very own taste.</p><p></p><p>It's imperative to comprehend that the objective of composing an alternate case of significant worth papers isn't to supplant the bigger work however to unite your own insight with others to discover new points of view and perspectives. It's additionally useful to comprehend that there are numerous cases of significant worth, contingent upon what your objectives are. Every one is intended to assist somebody with understanding a particular part of thei r life.</p><p></p><p>This kind of paper can fill in as an examination control for an early on Economics class or even a History of Economic idea class. The thought is to give the teacher the material they have to assist them with getting ready for the class without making an over the top prevention the standard course plan. A similar thought can be utilized for a basic reasoning class where understudies can concentrate on explicit thoughts and figure out how to apply the ideas they've figured out how to their day by day lives.</p><p></p><p>Another extraordinary part about the point is that, while the substance may appear to be little from the outset, it doesn't take long to turn into a full course of study. In the event that an understudy needs to concentrate more on a specific subject in a progressively private way, the paper is likewise helpful. It permits the understudy to expound on their thoughts without their own data hindering t heir comprehension of the topic.</p><p></p><p>A guarantee of significant worth can likewise be utilized to present a whole scholarly field, for example, political theory or brain research. While the theme is equipped towards a particular subject, the thoughts that are secured are expansive enough to acquaint the understudy with the point and afterward show how an individual can apply that information in a genuine circumstance. They would then be able to start to stretch out from that point and apply the material in different other ways.</p><p></p><p>There are different kinds of cases of significant worth you can browse also. For instance, a case of significant worth article could manage the advancement of specific items or the counteraction of wrongdoing. This should be possible as an approach to focus on a specific problem.</p><p></p><p>A official courtroom can likewise utilize these kinds of articles to give m ore profundity to their lawful issues. Truth be told, there are such a significant number of cases of significant worth that it can appear to be difficult to cover every one of them. However, the advantage is that it allows the understudies to learn, find, and experience new ideas.</p><p></p><p>While it might appear to be difficult to accept from the outset, figuring out how to utilize these sorts of expositions can truly open up the universe of advanced education and make it simpler for you to deal with greater subjects later on in as long as you can remember. While the idea of causing a case of significant worth to can appear to be oversimplified from the outset, it really carries another degree of multifaceted nature to the study hall experience. Through this little type of composing, understudies become familiar with the ideas of various classifications of writing and history that they would have never experienced otherwise.</p>

Essay Topics

<h1>Essay Topics</h1><p>Choosing exposition themes can be troublesome yet there are many article points that you can browse and it's essential to pick subjects that you think will intrigue the peruser. The NYT gives some article subjects in each issue of the paper yet the papers that are recorded there are not generally the best. In case you don't know how to approach this, here are some tips.</p><p></p><p>The New York Times is the biggest paper on the planet thus in the event that you need to be remembered for an article that is distributed in the paper then you need to present a subject that is identified with the paper. A general topic might be fine yet you can get in a tough situation if your exposition is about an issue that is legitimately identified with the subject. You need to ensure that the paper will have space for a long article so you don't wind up with an exposition that is more than 200 pages long.</p><p></p> <p>There are different subjects that the New York Times has just picked and they have them recorded in the points segment. In the event that you don't have a clue what they are, at that point you can take a gander at the masthead to discover. There is likewise a segment where the open editorial manager and staff settle on the points. Obviously this is liable to change so if the paper needs a theme you might need to send it back for thought in the future.</p><p></p><p>Another tip when picking exposition subjects is to ensure that you don't really need to expound on what occurs in the realm of governmental issues and universal relations. Legislative issues, global relations and world issues are generally fascinating subjects to expound on yet you additionally need to be mindful so as to abstain from really expounding on these territories. This can be a genuine mood killer for perusers and they may feel like you are giving them just a shallow comprehension of the subject.</p><p></p><p>If you're attempting to get into legislative issues, worldwide relations or world undertakings when all is said in done at that point consider expounding on something different. Rather than expounding on how the economy functions or how the US has been causing world wars then you can pick themes that are increasingly explicit to a specific region of the world. For instance, on the off chance that you are composing a paper about movement, at that point you can go for an emphasis on one explicit nation or region of the world.</p><p></p><p>Try to ensure that the subject is to some degree one of a kind. There are numerous individuals who have an energy for a specific zone of the world yet decide to not expound on it since it is a notable subject. On the off chance that you do this, at that point you can't anticipate that the perusers should value the theme since it doesn't generally stand apart from the crowd. </p><p></p><p>It's significantly simpler to pick a subject if it will be something identified with current undertakings or world occasions. On the off chance that it's in a war you can be certain that you won't fall into much difficulty. On the off chance that the subject has something to do with a political organization, at that point you can be certain that you won't need to stress over an oversight board. This can be an immense in addition to since the subjects that are the most blue-penciled are typically identified with legislative issues or world affairs.</p><p></p><p>You ought to consistently counsel the New York Times to get a general thought of the points that are accessible. When picking article points you should give genuine thought to a subject that is as of now being shrouded in the paper. In the event that the point is now secured, at that point it implies that the paper will have space for more.</p>

IELTS Essay Samples

IELTS Essay SamplesIELTS Essay samples are a great way to teach yourself to do an essay. You could learn a lot of new things about English composition if you are comfortable with essay writing and can use the same techniques that successful students are using. The key to learning to write essays is understanding how they are being written and using those same tools.In an essay, you first must know how to organize. There are many ways to do this and knowing how to structure your essay is essential. All good essay samples are organized and in the same way. These examples of how to organize and structure an essay will show you how to organize a chapter, a paragraph, and even an entire essay.o Organize your thoughts. This is a very important part of any well-structured essay. While it is not necessary to spend hours poring over your thoughts and analyzing them, doing so will help you to find a common theme and outline. This will make your essay more organized and therefore easier to read . This is why so many IELTS writers fail.o Find your flow. Too many people take too long studying because they struggle to find their flow. If you cannot find your flow when you have to study for an exam, then you are going to struggle with it when you need it most. Your flow is what makes your mind move smoothly from one topic to another without getting bogged down.o Lower your stress level. The best way to do this is to keep your hands off your keyboard. Start by touching the keyboard a few times when you have to find a key, then two or three times, then four or five, then six or seven. If you type while you are stressed, you will see that you are looking for keys all wrong. You will find that you cannot focus or concentrate on one idea at a time, and you will never get anything done.A Study in sections. The best way to understand a concept is to break it down into smaller chunks of study. Divide your study into sections, and then practice using those sections. Do not try to cram all of your knowledge into one big chunk of study. Instead, use sections to help your brain to remember.In addition to the four points above, there are four other things that you can do to help yourself succeed in today's discussion. First, research and read up on what you are studying. Ask others about their opinions, their experiences, and where they learned the most. Second, find someone to tutor you and take lessons with them to help you learn to write and to get an idea of the style.Finally, do not lose hope. It is not impossible to be an English major. Remember that, as long as you stick to the four points, you can be a success. The hardest part is to start but once you make your first essay, you will have mastered this skill and then have no fear of another IELTS Essay sample task.

Hospitality In Service Quality Management -Myassignmenthelp.Com

Question: Discuss About The Hospitality In Service Quality Management? Answer: Introduction Marketing of any product or services can be very threatening, but at the same time it is very interesting. Marketing is a wide concept and it includes different aspects to it. Marketing plan of an organization is a comprehensive plan that includes all the processes and activities, when it promotes its products and services in the market. When a company introduces of promotes its products in market, it emphasizes on different aspects, like; mission, marketing objectives, target market, segmentation, marketing strategies, marketing mix and other processes of promotion. When it comes to the services organizations, the companies need to make extra efforts to promote its services to the market. The organization, which is taken into consideration for this report is Melbourne Marriott Hotel. It is a service organization that is offering world class hospitality services to its customers. This paper discusses about some significant elements of marketing plan of Melbourne Marriott Hotels services, such as; its target market, market segmentation and marketing and positioning strategy. Melbourne Marriott is a well-known hotel brand in Australia. The company is adopting different strategies to bring its hotels and hospitality services to the market. It is also going for a business expansion in international markets. Company Background Melbourne Marriott Hotel is a luxury hotel organization that is offering world class services and incomparable elegance to the tourists in Australia. It is a comfortable five star hotel that provides modern accommodation in the shopping location if Melbourne. It was founded in the year 1982 and went under a renovation process in year 2011. The hotel is redefining the travel by offering best quality hospitality services (Cai, 2016). It is situated in the heart of Melbourne CBD, Australia. It provides elegantly prearranged suites and rooms for the guests and tourists, which showcase pillow-top bedding, marble bathrooms etc. The rooms and suites are non-smoking and spacious and offer TV, minibar and high speed internet connection for the guests. The Melbourne Marriott Hotel features a fitness center, swimming pool, and sauna for the guests. The guests at hotels can also feel relax at the caf, restaurant or bar. The hotel is only 400 meters away from The Regent Theatre, Melbourne Museum and State Library of Victoria (Melbourne Marriott Hotel, 2014). This hotel property of Marriott International Group is rated for the best value in the city. The tourists and guests are receiving more for their spending, if it is compared to any other hotel in Melbourne. Since the year 2010, the organization is welcoming the guests by using different online websites, like Booking.com. In addition to hospitality services, the organization also offers excellent dining options, like; essence on exhibition, Australian diner and a coffee house and vivacious lounge. In Melbourne city, this hotel is the best place to stay alone or with the family. As a subsidiary of Marriott International group, Melbourne Marriott Hotel is performing very well in the Australian hotel and hospitality industry (Ryan, 2016). Mission statement The mission statement of the Melbourne Marriott is to offer excellent hotel and hospitality services to the guests and tourists. The major objective of this statement is to follow high quality standards in the rooms, suites, food and other facilities at services organization. This mission of the company will support it enhancing the awareness of customers towards this hotel brand (Melbourne Marriott Hotel, 2017). Addition, it will assist the organization in determining the expectations and needs of the guests and customers. Objectives There are some specific objectives, which are established by Melbourne Marriott Hotel and company is developing some marketing strategies and plan to attain these goals and objectives. By following these goals and objectives, the company can establish and maintain its brand image and reputation in competitive hospitality industry (Anderson, Narus Narayandas, 2009). Some of its major objectives are stated below; To offer excellent hospitality services in a specific location at affordable prices To offer effective and efficient hospitality services that can fulfil needs and desires of customers and guests. To encourage the sustainable tourism via fostering the hospitality and its services that are in full agreement with the economic, social, cultural, political and physical environment in Australian region. Increase the role of tourism to the social and cultural development of the country. To enhance the brand awareness and brand value of Marriott International Group. To target the people those prefer to receive high quality services (Marriott International, 2017). Product/Service description At Melbourne Marriott Hotel, the products and services cover a variety of services. First, the rooms and suites at hotel will have different styles, like; Greek style, Chinese style rooms etc. In addition, the company will offer different types of food menus, from which the customers can choose according to their choices and tastes. Additionally, Melbourne Marriott will provide gym, seba, playing card room, snooker and some other fun and entertainment activities at hotel. The guests can relax, when they return from their job or trip back to hotels. Moreover, the services organization will supply rental cars for guests and tourists (Baum, 2016). These rental cars can drive the guests to different places in Melbourne. Along with its accommodation services, company will offer some complementary services, like; free breakfast, Wi-Fi services, spa etc. The core products and services of the organization offer several benefits, which the customers are looking for. In this industry, the core services are generally accommodation services, but companies add some more services according to the needs and demands of the customers. For promoting these hotel and hospitality services, Melbourne Marriott hotel is implementing effective strategies and choosing a most suitable target market, which will be profitable for this service organization. In the next paragraph of the report, there is an analysis of target market, market segmentation and marketing strategies of Melbourne Marriott Hotel (Bordean, 2010). Target Market Target market is a specific marketplace that is targeted by an organization to offer its products and services. This market includes a set of diverse customers, who have similar tastes and preferences. Selection of target market is an essential step in marketing plan formulation. Target market of any organization can be selected by looking at different characteristics, like; psychographic, demographic, geographic and behavioral (Cunill, 2017). In this context, Melbourne Marriot Hotel is targeting young, business and leisure travellers, who are travelling to Melbourne city. The organization is targeting different region like; New Zealand, Australia and Pacific Region. In its target market, the household is revealing the higher and average income level people, who are more interested in travelling to Melbourne City for business and leisure purposes. As the company is offering five-star and luxury hotel services, so it is targeting the people with higher income level and the people, who are expecting excellent accommodation services with additional amenities (Evans, 2015). Market Segmentation Market segmentation is a mechanism by which a company targets a specific market segment after considering some similar and specific characteristics, like; psychographic, behavioral, demographic and geographic (Dibb Simkin, 2013). Melbourne Marriott Hotel is focusing on some particular characteristics in its marketing plan. It is creating the set of different customers with similar characteristics; it will assist the organization in promoting its services in an effective and efficient way. Psychographic Characteristics In this segmentation, the organization is dividing its customers on the basis of consumer attitudes, personal traits, interests, lifestyle and values. This segmentation will allow the organization to develop the luxury and five star hotels to fulfill the customers, who have different attitudes, values, and lifestyle and personality traits (Kotler, 2011). The customers at Melbourne Marriott will find the food menus with different tastes and preferences. It will also provide the live music and entertainment shows at their hotels. Behavioral Characteristics In market segmentation, the company is targeting the market on the basis of behavioral characteristics. In this, company will divide the customers according to the occasions and events. Melbourne Marriott will offer the wedding services, which the customers can plan, their events at Marriott. It offers its banquet hall and conference rooms for the meetings and other events (Li, Wang and Yu, 2015). Demographic Characteristics Demographic segmentation is a most popular base for targeting the customer base. For Melbourne Marriott, the business management travellers are one of the major groups. Under this segmentation, the company is focusing on the people, who are in the business industry and cannot avoid the travelling to Australia for the business purposes (FitzPatrick, Davey, Muller and Davey, 2013). The rooms and hotels at hotel have free internet facilities and lobby facilities for business and leisure travellers which are from different age group, income level etc. Marketing Strategy Marketing strategy of an organization is a practice that includes the processes and different activities in a comprehensive plan. This marketing strategy will assist the organization in growing its business among population (Morden, 2016). Marketing strategy plays an essential role in organizational life and its objectives. Melbourne Marriott is adopting and implementing effective marketing strategies and tactics that can help the organization in promoting its services and increasing its presence among population. By adopting these strategies, the company will be able to attain a significant market share in the hotel and hospitality industry in Australia. Melbourne Marriott hotel is an Australian hospitality organization that is aimed to provide excellent accommodation services to its potential customers at both domestic and international level as well (Middleton, Victor, Morgan, Ashok, 2009). In its market plan, the organization is adopting marketing mix to establish its brand image worldwide. Product/service Melbourne Marriott Hotel is in hospitality industry and manages a diversified services, like; hotels and resorts. In the product mix of the hotel, it offers different benefits to the customers, like; excellent accommodation and food services along with the location and room services. In this aspect, company will convey to its target customers that they are offering hotel services, which are unique, special and with better value (Mok, Sparks Kadampully, 2013). It will provide special services to differentiate its services from competitors. Price is an important element in developing a marketing plan. Under its services, Melbourne Marriott provides different packages according to the income level of people. In this context, the strategy will be for medium income level and it will not charge higher prices for their services. For its regular customers, it will give discount to retain and attract customers (O'Guinn, Allen Semenik, 2011). As a part of Marriott International Group, the organization has international presence. It is very much popular all over the world. Melbourne Marriott is situated in prime location of the city. Now, it is targeting to expand the business in some specific regions like; New Zealand and Pacific region. It is working with an effective and efficient workforce to serve the guests with higher standard and quality services (Phillips Moutinho, 2014). Melbourne Marriott Hotel will promote its services on TV, Internet, and social media networking sites, newspaper, magazines and public transports. In addition, the organization will sponsor public activities, events and sports events to promote their services (Peppard and Ward, 2016). With this, the company will engage in marketing and promotional campaign, which will increase the physical presence of companys services among people. Conclusion Melbourne Marriott Hotel is a well-established hotel organization that is offering excellent accommodation and food services to its potential customers. Company is targeting the people by considering different types of characteristics in competitive business environment. The above analysis concludes that advertising and promotional plan plays a vital role for an organizations services. These marketing processes and activities assist the companies in enhancing its brand reputation. From the above report, it can be stated that Melbourne Marriott hotel is serving different set of customers, like; business and leisure travellers to Melbourne city. This analysis consists of description about the company and its services. Moreover, it includes the discussion about the market segmentation and market strategies of Melbourne Marriott hotel in Australia. By adopting and implementing effective marketing strategies and marketing mix, the hotel organization can enhance its presence in the market and establish a better brand image against its leading competitors. At the end, there are some recommendations for the organization, which can be followed by Melbourne Marriott to bring its services to the market. In addition to marketing mix, the organization should implement some effective strategies, like; cost leadership, product differentiation etc. These strategies will help the firm in increasing its revenues and market share in Australian Hospitality industry. References Anderson, J. C., Narus, J. A., Narayandas, D, 2009, Business market management: Understanding, creating, and delivering value. Pearson Prentice Hall. Baum, T. ed., 2016. Human resource Management issues in international tourism. Elsevier. Bordean, O., 2010, Managerial strategies of the tourism companies. Risoprint, Cluj-Napoca. Cai, J., 2016, Marriott International Targets Australia, New Zealand and Pacific Region to Reach 50 Hotels by End of 2020, retrieved from https://news.marriott.com/2016/11/marriott-international-targets-australia-new-zealand-pacific-region-reach-50-hotels-end-2020/. Cunill, O.M, 2017, The Growth Strategies of Hotel Chains: Best Business Practices. Retrievedfrom https://lib.dtc.ac.th/ebook/Hotel/the%20growth%20strategies%20of%20hotel%20chains%20%5B0789026643%5D.pdf. Dibb, S, Simkin, L, 2013,Market Segmentation Success: Making It Happen,Routledge, New York. Evans, N, 2015, Strategic management for tourism, hospitality and events. Routledge. Kotler, P, 2011,Principles of Marketing,Pearson Education. FitzPatrick, M., Davey, J., Muller, L. and Davey, H., 2013. Value-creating assets in tourism management: Applying marketing's service-dominant logic in the hotel industry.Tourism Management,36, pp.86-98. Li, X., Wang, Y. and Yu, Y., 2015. Present and future hotel website marketing activities: Change propensity analysis.International Journal of Hospitality Management,47, pp.131-139. Middleton, Victor TC, Morgan, FA, Ashok, MR, 2009,Marketing in travel and tourism. Fourth edition,Elsevier Ltd, London. Melbourne Marriott Hotel, 2014, Luxury Hotel Melbourne, Melbourne Marriott Hotel, Retrieved from Marriott.com. Melbourne Marriott Hotel, 2017, Hotel Overview, Retrieved from https://melbourne-marriott-hotel.allmelbournehotels.com/en/. Marriott International, 2017, Marriott International Announces 2020 Growth Vision in Europe Post Starwood Acquisition, Retrieved from https://news.marriott.com/2017/03/marriott-international-announces-2020-growth-vision-europe-post-starwood-acquisition/. Morden, T., 2016.Principles of strategic management. Routledge. Mok, C., Sparks, B., Kadampully, J, 2013, Service quality management in hospitality, psychology, and leisure. Routledge. O'Guinn, T, Allen, C, Semenik, R, 2011,Advertising and Integrated Brand Promotion,Cengage Learning Phillips, P., Moutinho, L, 2014, Critical review of strategic planning research in hospitality and tourism.Annals of Tourism Research,48, 96-120. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publis